UberDrive
Financial Goal Management Feature for Uber Eats Couriers
A feature that helps Uber couriers set and achieve daily financial goals.
It increases user motivation and business efficiency by promoting task completion and engagement.
The Challenge
Most couriers work based on convenience and peak hours, without setting clear earning goals. This leads to inconsistent motivation, lack of financial awareness, and unpredictable income.
Couriers don’t plan daily, weekly, or monthly earnings targets, leading to inconsistent work habits
Competitor Analysis
UX Challenges & Constraints
🚀 Quick implementation – No major app infrastructure changes.
🎯 Simple & intuitive – Must be easy to use while on the move.
📲 Engaging long-term – Needs to keep motivation high over time.
Business Pain Points
📉 Courier shortages during off-peak hours Limited availability leads to longer delivery times
📊 Unpredictable workforce = inefficiency Hard to manage demand
💸 Lower revenue & retentio Fewer active couriers mean fewer completed orders
irregular work schedules
Fewer shifts
Struggle to plan their workload
Poor financial planning
Limited control over their earnings
Focus on high-demand periods
selectively choose tasks based on profitability
waiting for a more profitable order
Key Insights
Most couriers work when they “feel like it” or during peak hours rather than optimizing for steady income
Income tracking
Mileage tracking
Performance analysis
Personalized financial advice
Automatic expense tracking
Financial WhatsApp notifications
Couriers don’t know how much they’ve earned during the day, making it hard to adjust their shifts
"I really want a new pair of shoes, they cost 250 shekels. Tonight, I'm going to work a shift, and by tomorrow, I'll have the money for the shoes."
Target Audience and Research Summary
The target audience includes *freelance delivery couriers, often young professionals, who rely on flexible schedules but struggle with maintaining motivation and financial planning. They tend to end shifts early or work irregularly due to fatigue, boredom, low demand, and Changing weather conditions . To better understand their needs, we conducted UX research, including brainstorming, interviews, and field observations.
Personalized financial advice
Automatic expense tracking
Financial WhatsApp notifications