UberDrive
A feature that helps Uber Eats couriers set and achieve daily financial goals.
It increases user motivation and business efficiency by promoting task completion and engagement.
The Challenge
Couriers enjoy flexibility, but often lack structure and motivation, leading to:
Missed earning opportunities and inefficient work patterns
Decreased engagement and lower retention over time
Unreliable availability during non-peak hours, affecting service quality
Research & Discovery
Research Methods
User Interviews
Conducted 5 in-depth interviews with current users to understand pain points and needs.
Field and Online Observations
Observed couriers during real shifts and analyzed online discussions in forums and groups.
Competitive Analysis
Analyzed 3 competitor apps to identify best practices and opportunities.
Key Research Insights
Many couriers wait for high-paying orders instead of accepting every request
Motivation tends to drop during slower hours with fewer orders
Most do not create structured shifts for themselves and choose a flexible approach
They usually work during “peak hours” when demand and pay are higher
There's a strong desire for more transparency around potential earnings per shift
Their work patterns are driven more by impulse than by clear objectives
Most couriers don’t plan a clear income goal before starting their shift, leading to unstructured and less efficient workdays
UBEREATS Couriers
Uber couriers are independent freelancers responsible for connecting customers with restaurants and completing deliveries efficiently.
"I really want a new pair of shoes, they cost 250 shekels. Tonight, I'm going to work a shift, and by tomorrow, I'll have the money for the shoes."
How might we encourage couriers to set clear goals and stay motivated to reach them throughout their shift?
Solution
A tool assists with financial decision-making on a daily basis, keeping motivation high.
A financial goal-setting feature that helps couriers track progress, stay motivated, and achieve their daily earnings targets.
Design Decisions & Key Components
The components were selected based on user needs, focusing on motivation and clarity. All UI elements follow Uber's Base Design System for consistency and usability.
Daily Goal Slider
Quick. Clear. Error-free.
Set your goal in one smooth gesture.
Progress Tracking Cycle
Stay on track. Stay motivated.
Real-time visual feedback keeps progress clear.
Notifications
Encourage. Celebrate. Connect.
Motivational nudges that energize and humanize the experience.
BUSINESS VALUE
Win-Win for Couriers and UberEats
Empowering couriers to set and achieve financial goals boosts motivation and efficiency, improving order completions. This balance between supply and demand optimizes resources for better service.
SUCCESS METRICS
How many users
Define their goal
Reuse the feature
Are regular users
The feature's effect on
Number of times goals are reached
Efficiacy - hourly rate